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Adobe Marketo Engage Architect Master Sample Questions (Q53-Q58):

NEW QUESTION # 53
An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A. Create a new unique field for every event or custom question to ensure data accuracy and retention.
B. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
C. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
D. Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.

Answer: C

NEW QUESTION # 54
Which metrics are essential for evaluating email performance? (Choose two)

A. Page Load Time
B. Open Rate
C. Conversion Rate
D. Unsubscribe Rate

Answer: B,D

NEW QUESTION # 55
Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to 'request a seat' on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized 'Event Score' field as a Webhook to calculate and provide a number to each Person record based on where they sit in 'the queue'. Once they receive this number, their Program Status is updated to 'Registered' if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?

A. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
B. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
C. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
D. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End

Answer: B

NEW QUESTION # 56
A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A. Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
B. Update SQL to Gate with a Max Age 3 days
C. Create a Gate stage name as "Recycle" to split leads for re-engagement
D. Update SQL to SLA with Max Age 3 days
E. Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL

Answer: A,D

NEW QUESTION # 57
A client observes low engagement rates due to spam complaints.
What action is recommended?

A. Adjust recipient preferences
B. Increase sending frequency
C. Warm up IP addresses
D. Use double opt-in for subscriptions

Answer: D

NEW QUESTION # 58
......

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Correct AD0-E560 Test Papers & Leader in Qualification Exams & Trustable AD0-E560: Adobe Marketo Engage Architect Master

AD0-E560 Test Papers - Quiz 2025 AD0-E560: Adobe Marketo Engage Architect Master – First-grade Cert Guide

Adobe Marketo Engage Architect Master Sample Questions (Q53-Q58):

Free PDF 2025 Adobe AD0-E560 –Trustable Test Papers

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